Did you know that 64.6% of people click on ads when they’re searching for a service online?

That’s a massive opportunity waiting to be seized by painters like you!

In an increasingly competitive market, it’s more important than ever to stand out and reach potential clients at the right moment.

But how do you create a marketing strategy that will work? That’s what this guide is all about.

We’ll walk you through the entire process, from setting up your account to writing effective ad copy to tracking your results.

What is Google Ads?

Google Ads, also known as Google AdWords, is an advertising platform developed by Google that allows businesses to display their ads on Google’s search engine results pages and other Google-affiliated websites.

But how does this PPC advertising work?

How Google Ads Works?

Google Ads works on Cost-per-Click(CPC) or Pay-per-Click (PPC) model. There are two main types of ads that you can create: Search ads and Display ads.

Search Ads

Search ads are shown at the top and bottom of Google’s search engine results page and are triggered by specific keywords.

For example, if you’re a painter (and running search ads) and someone searches for “painters in my area,” your landing page will show up on the Google organic search results page.

Search ads are an effective and relatively inexpensive way to reach potential customers who are actively looking for the services you offer.

Display Ads

Display ads, on the other hand, are shown on other websites affiliated with Google.

These ads can be in the form of banners or videos and are targeted based on user behavior and demographics, rather than search intent.

Display ads help in creating brand awareness and are great for retargeting.

Why Google Ads for Your Painting Company?

You might be wondering why you should use Google Ads for your business.

The most important one is obviously immediate results.

Using Google Ads can bring a lot of other benefits to your business too, such as:

• Reaching A Wider Audience: With Google Ads, you can target the right audience at the right time. Statistics show that almost 64.6% of online searchers click on ads, which means that there is a huge pool of potential clients waiting for you to reach them.
  
• Target Specific Audiences: Google Ads provides the highest quality leads for your business. With Google Ads, you can target your ads to specific locations, demographics, and keywords relevant to your business. So that, your ads only reach people who are already interested in your services.

• Control Over Your Budget: Google Ads also gives you control over your budget. You can create custom campaigns with tailored goals. A reliable painter marketing agency can even help you generate 100 leads in a month or achieve over 4 ROAS on your advertising spend. This means that you only pay for results, and not for clicks that don’t bring you any value.
  
• Track Results: Google Ads also allows you to track and measure your results, giving you real-time insights into your campaign’s performance.

But to put these benefits into practice, you need to understand the key components of Google Ads.

Understanding Google Ads’ basics will help you in running Google ads for your house painting service business.

Key Components of Google Ads

Ad Campaigns

Google Ads is organized into campaigns, which are sets of ad groups that share a common goal and budget. Each campaign is focused on a specific product, service, or objective.

Ad Groups

Within an Ad campaign, there are ad groups. Ad groups contain a set of ads and keywords that are related to a particular theme or topic. They help organize and structure your various advertising campaign efforts.

Ads

Ads are the creative elements that appear on Google’s search results page, YouTube, or on websites within the Google Display Network. A Google Ad typically consists of a headline, description, display URL, and optional ad extensions.

Keywords

Keywords are the words or phrases that advertisers bid on to trigger their ads. When a user’s search query matches the keywords in an advertiser’s campaign, their ad may appear in the search results.

Keyword Research & Selection

When creating a Google Ads campaign, the most important step is choosing the right keywords to target.

You want to choose keywords that are relevant to your business and are being searched for by potential customers. To do this, you need to conduct thorough keyword research.

Choosing the Right Keywords

Think of terms your ideal customers would use when searching for a painting company, like “interior painting companies” or “professional painters.”

Identify relevant keywords and use specific ones to highlight your unique offerings.

For example, if you specialize in eco-friendly painting, include “sustainable painting” or “environmentally friendly painting” to target a niche audience and differentiate your brand.

Using Tools To Refine Keywords

Utilize tools like Google Keyword Planner to discover targeted keywords, search volumes, and competition for your painting business.

Enter relevant keyword phrases (e.g., painting contractors, painters) and select your location for tailored suggestions.

It’ll then generate a list of suggested keywords along with their monthly search volumes, competition level, and estimated cost per click (CPC).

You can also filter and sort keyword suggestions by relevance, search volume, and competition to identify valuable, cost-effective target keywords for running ads.

Then, export the list, select relevant keywords, and remove any irrelevant ones based on search intent.

Good Job! You now have the perfect set of keywords and you’re now ready to create Google Ads.

Creating Google Ads for House Painters

Now, it’s time to set up your ad campaign. If you’re new to it, don’t worry. The below guide will help you understand each step to make sure that you do it right.

Step 1: Setting Up Your Google Ads Account

First and foremost, you’ll need to create a Google Ads account. To do this:

1. Visit ads.google.com and click “Start now.”
2. Sign in with your existing Google account or create a new one.
3. Follow the prompts to complete your account setup, including selecting your time zone and currency.

You’re now ready to start creating your ad campaigns.

Step 2: Set Up Your First Campaign

A campaign is a group of ad sets that share the same target audience, budget, and goals. To set up your first campaign:

1. In your Google Ads account, click “Campaigns” in the left menu.
2. Click the blue “+” button and select “New campaign.”
3. Choose your goal, such as “Sales” or “Leads.”
4. Select “Search” as your campaign type and click “Continue.”
5. Select the ways you’d like to reach your goal, such as “website visits, phone calls, lead form submissions“.
6. Click “Save and continue.”

Step 3: Select Your Bidding Strategy

The next step is to choose your bidding strategy. Choose “clicks” or “conversions” as your bidding strategy so that you only pay for actual customers.

If you select conversions as your bidding strategy than you also have to setup conversion tracking in your google account.

For more information on how to effectively market your painting business and get the most out of Google Ads, contact Fresh Coat Digital Marketing, a leading painter marketing agency.

Step 4: Select Your Campaign Settings

Fill in your campaign settings, such as networks, location targeting, and language.

• Choose “Google Search Partners” as your only network.
• Then, target your location and language.

Step 5: Target the Right Audience

To ensure your ads reach potential clients looking for painting services, follow these tips:

• Use location targeting to show your ads to users within your service area.
• Use the “Audience” settings to target users based on their interests, habits, or previous interactions with your website.

Step 5: Paste Your Keywords

Now, paste the filtered keywords you selected before.

You can also do some research for keywords here but, it offers limited options. There are three main types of keywords:

Broad Match

Broad match keywords enable ads to appear for searches that include any word in the keyword, as well as related terms, synonyms, and variations, providing the widest reach within Google Ads.

Phrase Match

Phrase-match keywords trigger ads when users search for the exact phrase or close variations of it, in the same order, while allowing for additional words before or after the phrase.

Use a keyword in quotes “keyword” to make it phrase match in Google ads.

Exact Match

Exact match keywords in Google Ads require users to search for the exact keyword or very close variations (such as misspellings or singular/plural forms) without any additional words, ensuring the most precise targeting.

Use a keyword in square brackets [keyword] to make it phrase match in Google ads.

Step 6: Craft Compelling Ads

Your ads should entice potential clients to click and learn more about your painting services.

Now, it’s time to create an ad that’ll make even Picasso jealous.

Here are some tips for crafting the perfect Google Ad:

• Write attention-grabbing headlines that include your main keyword. Also, try to provide all the ad headlines, or fill at least 8-10.
• Highlight your unique selling points, such as eco-friendly paints or a satisfaction guarantee.
• Write descriptions that are eye-captivating and include keywords as well
• Include a strong call-to-action (CTA) to prompt users to click on your ad, like “Get a Free Estimate” or “Get Your Paint Job Now.”
• Keep it short and sweet – you have limited character space, so make every word count.

Step 7: Add Extensions

Ad extensions are additional features that enhance your ads’ visibility and provide more information to potential customers.

Here are some relevant ad extensions for painters that you should consider adding:

1. Call Extensions: Display your phone number alongside your ad, making it easy for potential clients to call you directly to inquire about your painting services.
2. Location Extensions: Show your business address and help customers find your physical location or service area, which is particularly useful for local painting businesses.
3. Sitelink Extensions: Add additional links to specific pages on your website, such as “Gallery,” “Testimonials,” “Services,” or “Contact Us,” allowing users to navigate directly to the information they’re looking for.
4. Callout Extensions: Highlight unique selling points or special offers, like “Free Estimates,” “Eco-Friendly Paints,” “Expert Color Consultations,” or “Satisfaction Guarantee” to make your painting business stand out from the competition.
5. Structured Snippet Extensions: Showcase a list of specific services you offer, such as “Interior Painting,” “Exterior Painting,” “Commercial Painting,” or “Residential Painting,” providing users with a quick overview of your capabilities.

By using these relevant house painter ad extensions, you can improve your ad’s performance and attract more potential customers to your painting business.

Step 8: Determine Your Budget

Now it’s time to decide how much you’re willing to spend on your ads. Here are some tips for businesses like you:

• Start with a good daily budget that can get you the required amount of leads. According to our experience, $40-$50/day is a good amount to start.
• Monitor your campaign performance and adjust your budget accordingly.
• Opt for cost-per-click (CPC) bidding to only pay when someone clicks on your ad.

Remember, a well-optimized campaign can drive more conversions even with a small budget.

Step 9: Review and Submit

Now, review all the options you’ve opted for and make any changes you want.

Then, submit your Google Ad campaign for review. It may take around 24 hours to get your ads live.

Step 10: Monitor and Optimize Your Campaigns

Once your ads are live, keep an eye on key metrics like click-through rate (CTR), cost per click (CPC), and conversion rate.

Optimize your campaigns from time to time and test multiple ad variations:

• Test different ad variations, such as headlines, descriptions, and CTAs.
• Adjust your bids and targeting options based on performance data.
• Use Google Analytics data to track website traffic, user behavior, and conversions from your ads.

Monitor your Ads’ success through your measuring ROAS (Return on Ad Spend). It is measured as:

ROAS = Total Revenue Generated / Total Marketing Costs

A good ROAS can vary depending on factors such as target location, competition, and profit margins.

However, an ROAS of 4 or higher is generally considered favorable, indicating that for every $1 spent on advertising, the company generates $4 in revenue.

Google Ads vs FB Ads: Do Facebook Ads Work for Painters?

Google Ads are more targeted and cost-effective for painters than Facebook Ads, as they allow in-market targeting, reaching people actively searching for painting services.

Facebook Advertising relies on demographics and user behavior, leading to irrelevant clicks.

Google Ads offers higher quality traffic and leads, efficiently reaching potential clients when they’re ready to convert. So, Facebook Ads might work, but not better than Google Ads.

Conclusion

To sum up, creating Google Ads for painters can be an effective way to reach your target audience and generate more leads for your business.

By understanding your target audience, creating compelling ads, optimizing your landing pages, setting up your Google Ads account, and analyzing and adjusting your results, you can create ads that stand out in a crowded market.

While Facebook Ads can be beneficial, Google Ads provide a more targeted and cost-effective approach for painters to reach potential clients actively searching for their services.

With a little effort and focus, your painting company can generate the leads it needs to thrive in today’s competitive marketplace.