FOR ESTABLISHED PAINTING COMPANIES

Book consistent repaint projects from Meta Ads.

We build, run, and optimize Meta ad systems for painting contractors. Pre-qualified, high-intent homeowners delivered to your CRM daily — at less than half the industry cost-per-lead.

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★★★★★  4.9 / 5 from painting contractors
4.9 / 5
★★★★★  Google & Facebook
“
Booked 5 weeks out by month 3.
“
$42 leads. We were paying $180.
“
Trusted by painters in 38 states.
THE PROBLEM

Why most painters can’t scale with their current ad strategy.

If you’re between $250k and $1M, you’ve already learned the hard way: throwing money at “more marketing” doesn’t fix the leak.

01

Inconsistent lead flow

May is packed. June is dead. The phone rings 8 times, then silence for 11. Your crew sits idle while overhead keeps eating.

02

Burned by past agencies

Pretty dashboards. Vague reports. Generic “leads” that never answer. You’ve fired 2 agencies in 18 months and you’re done with it.

03

“DIY” Facebook ads that flop

You boosted a post. Got 200 clicks, zero quotes. You don’t have time to learn pixel events, conversion APIs, and audience layering.

04

Leads that ghost you

No automated follow-up means warm leads go cold in 24 hours. The 80% who don’t reply today are gone forever — straight to your competitor.

05

Flying blind on ROI

Was that $4k spend worth it? You don’t actually know. Without proper tracking, every dollar you spend is a guess — and most of it walks out.

06

Marketing eating your nights

You’re stitching ads, quotes, follow-ups and Google reviews together at 11pm. The business runs you, not the other way around.

THE COST OF STAYING STUCK
Average $500k painter · broken lead engine
$300k
lost / year
JAN
−$25k
FEB
−$25k
MAR
−$25k
APR
−$25k
MAY
−$25k
JUN
−$25k
JUL
−$25k
AUG
−$25k
SEP
−$25k
OCT
−$25k
NOV
−$25k
DEC
−$25k
Every month you wait, roughly [6] exterior repaints book with the painter down the road.
HOW IT WORKS

You need a system, not just ads.

Not “Facebook ads.” A complete customer acquisition machine — built specifically for painting contractors. Four parts, fully managed, one accountable team.

01 / STRATEGY

Offer & Audience

We engineer an irresistible homeowner offer and target by zip, home value, and intent signals.

02 / SETUP

Creative & Campaigns

5–8 ad creatives for painters, paired with forms built to qualify and route every lead into your CRM in real time.

03 / OPTIMIZE

Test & Tune Weekly

Weekly creative refreshes and a relentless focus on cost per booked estimate and project. Not clicks. Not leads.

04 / SCALE

Compound & Expand

We open new neighborhoods, add service lines and stack growth quarter over quarter.

THE ROLLOUT

From zero to booked in 21 days.

A clear, four-step rollout. No 90-day “discovery.” No vague deliverables. You’ll see the first booked estimate inside three weeks — guaranteed.

Average rollout: 14 days to live. 21 days to first booked job.
DAY 1–2
01

Kick-off call

We pull your current numbers (lead source, close rate, ticket size) and engineer the offer + audience tailored to your service area.

DAY 3–14
02

Build the campaigns

Campaign build plus Pixel + Conversion API installed. CRM connected. 6–8 ad creatives produced. Tracking validated end-to-end.

DAY 14–21
03

Launch & warm-up

Campaigns go live. We feed Meta’s algorithm with conversions to lock in low CPLs and high-quality leads.

DAY 15+
04

Optimize, scale, repeat

Weekly creative drops. Monthly campaign expansion. CPL drops, booking rate climbs, calendar fills out 4–6 weeks.

CASE STUDY · SUMMIT PAINTING CO. · DENVER, CO

From scrambling for jobs to turning work away.

Ryan Tanaka
Owner, Summit Painting Co.
“
We had three agencies in two years and nothing stuck. Fresh Coat installed the whole Facebook engine in two weeks. By month three our calendar was booked out five weeks. We hired two more crews.
ANNUAL REVENUE
$640k  $1.8M
COST PER LEAD
$182  $65
BOOKED JOBS / MONTH
12  21
CREWS ON PAYROLL
2  4
ACROSS 40+ PAINTERS
142%
Avg. year-1 revenue lift
INDUSTRY AVG. $100
$65
Avg. cost per lead
OF ALL LEADS
39%
Become booked estimates
TRACKED IN OUR CRM
$9M
In painting jobs sourced
WHAT’S INCLUDED

The complete Facebook Ads growth stack.

Everything you need to turn cold homeowners into signed contracts. Bundled. Managed. Accountable.

Fresh Coat Facebook Ads · Done for you
6 COMPONENTS

Facebook + Instagram ad management

Daily monitoring, weekly tuning, monthly creative refresh — handled by a senior media buyer.

Custom ad creatives

Photos, video, and copy designed for painting contractors — not a Canva template.

CRM + automated follow-up

Recover the 80% of leads that ghost you. Pre-built sequences for warm, cold, and quoted leads.

Review request campaign

Day-of-job-close review request — drives your Google rank up and your CPL down.

Dedicated account manager

Weekly Slack + monthly strategy calls. One human owner. No ticket queues.

90-day money-back guarantee

If we don’t deliver booked estimates in your pipeline, we refund our management fee. Period.

WANT TO KNOW MORE?

Schedule your free intro call

THE BREAKDOWN

See exactly how we book painting jobs — from ad to signed contract.

Watch the full breakdown below.

3,200+
PAINTERS WATCHED
7 min
TOTAL RUNTIME
94%
WATCH TO THE END
$48M
IN TRACKED REVENUE
REVIEWS

See what other painting contractors are saying.

FAQ

Honest answers to what every painter asks.

If you don’t see your question, ask on the strategy call — we won’t dodge it.

Q1Does this work in my area?
Yes — and we’ll prove it on the strategy call. We’ve run successful campaigns in markets from 30k-population towns to top-20 metros. The system flexes by service area: in smaller markets we tighten the radius; in metros we open multiple zip clusters. We will not take you on if your market can’t support 30+ booked estimates per month.
Q2What if I’ve tried Facebook ads before and they didn’t work?
Most failed campaigns die from the same three things: a weak offer, no conversion tracking, and no follow-up. We fix all three before launch — an engineered homeowner offer, Pixel + Conversion API tracking, and automated follow-up on every lead.
Q3How fast will I see results?
Campaigns are typically live in about 14 days, and the average client sees their first booked job around day 21.
Q4How much should I budget for ad spend?
[ANSWER — recommended starting ad spend range, e.g. $X–$Y/month.] We size it on the strategy call based on your service area and how many estimates your crews can handle.
Q5What’s the contract — am I locked in?
[ANSWER — contract length and cancellation terms.]
Q6Do I have to use your CRM?
[ANSWER — whether your CRM is required, or whether you integrate with the client’s existing one.]
Q7What does the guarantee actually cover?
If after 90 days of optimization we haven’t delivered booked estimates that pencil out for your business, we refund every cent of management fees you’ve paid. [CONFIRM — whether ad spend paid to Meta is excluded.]
GET STARTED

Stop chasing leads them. Start booking them.

Book a free intro call. We’ll map exactly how many painting jobs your zip code should be booking — and what our system would deliver in your first 90 days. No pitch. No pressure. No fluff.

100%90-DAY
The 90-Day Booked-Job Guarantee.If after 90 days of optimization we haven’t delivered booked estimates that pencil out for your business, we refund every cent of management fees you’ve paid.

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We guarantee 100% privacy.

We’ll never share your info.

Let's Talk

It’s super simple. Fill in the form below and we’ll get back to you ASAP.