Turn your website into your best sales rep.

We design, build, and manage conversion-first websites for painting contractors. Fast on a phone, easy to trust, and wired straight into your CRM — so a visit turns into a booked estimate instead of a bounce.

RT JS DM
★★★★★  4.9 / 5 from 120+ painting contractors
4.9 / 5
★★★★★  Google & Facebook
“
Booked 5 weeks out by month 3.
“
$42 leads. We were paying $180.
“
Trusted by painters in 38 states.
THE PROBLEM

Most painting company websites never book a project.

If you’re between $250k and $1M, the site is usually the weakest link in a sales process that otherwise works. The phone converts. The estimate converts. The website leaks.

01

It reads like a brochure

Six tabs of “About Us” and a services list. Nothing on the page asks the homeowner for the job or tells them what happens next.

02

Slow loading issues

Six seconds of a spinning hero image and they’re back in the search results, calling the next guy.

03

No proof, so no trust

Stock photos of somebody else’s kitchen. No crew, no license, no before-and-afters, no reviews on the page where the decision actually gets made.

04

One buried contact form

A single “Contact” page at the end of the menu, five fields deep, that emails an inbox nobody checks until Thursday. Warm leads go cold on the way in.

05

Invisible in your own town

One page trying to rank for every service in every suburb you cover. Google can’t tell what you do or where, so it sends the job to a competitor who spelled it out.

06

Nobody owns it

Built by a cousin in 2019, hosted somewhere you can’t log into, untouched since. Every fix is a favor and every update takes a month.

WHERE YOUR TRAFFIC GOES
Same visitors · different site
99%
of visitors leave
While your site converts at 1%, the other 99% of your hard-earned visitors leave. Our websites convert at least 10%.
HOW IT WORKS

You need a sales asset, not just a website.

Not “a redesign.” A customer acquisition machine — built specifically for painting contractors. Four parts, fully managed, one accountable team.

01 / STRATEGY

Offer & Structure

We map how your buyers actually decide — interior vs. exterior, repaint vs. new build, cash vs. financed — then structure the site around the jobs you want more of.

02 / SETUP

Pages That Persuade

Custom design and copy written for homeowners, not for design awards. Your crew, your work, your reviews — proof placed exactly where hesitation happens.

03 / OPTIMIZE

Fast, Found, Connected

Sub-two-second mobile loads, service and city pages built to rank, schema, tracking, and forms wired straight into your CRM with instant follow-up.

04 / SCALE

Test & Improve Monthly

Launch is the starting line. We watch the recordings, test headlines and forms, add the pages that earn traffic, and report on booked estimates — not pageviews.

THE ROLLOUT

From kick-off to live in [30] days.

A clear, four-step rollout. No six-month “discovery.” No vague deliverables. You’ll see the full design before a single line of code gets written.

Average rollout: 30 days to launch. First tracked quote request inside week five.
DAY 1–2
01

Kick-off call

We pull your numbers — lead sources, close rate, average ticket — and map the sitemap, offer, and page-by-page plan around the work you want more of.

DAY 3–14
02

Design the pages

Full custom design plus written copy for the home page, service pages, and the estimate request flow. You review it in one round, on a real screen, before build.

DAY 14–21
03

Development

Built for speed and Core Web Vitals. City and service pages, schema, call tracking, and forms connected to your CRM with automated follow-up validated end-to-end.

DAY 21+
04

Launch & tune

We migrate with redirects intact so you keep your rankings, then watch real sessions for two weeks and fix every friction point we find.

CASE STUDY · SUMMIT PAINTING CO. · DENVER, CO

We didn’t buy more traffic. We stopped wasting the traffic we had.

Ryan Tanaka
Owner, Summit Painting Co.
“
Our old site looked fine to us and converted like a business card. Fresh Coat rebuilt it in a month, kept our rankings, and hooked the forms into our CRM. Same ad budget, four times the estimates on the calendar.
1.1% → 9.8% conversion. Same traffic, four times the estimates.
QUOTE REQUESTS / MO
10  43
CONVERSION RATE
1.1%  9.8%
MOBILE LOAD SPEED
6.4 s  1.2 s
AVERAGE JOB VALUE
$4,100  $6,800
ORGANIC TRAFFIC / MO
900  2,400
WHAT’S INCLUDED

Everything’s included. One monthly number.

No surprise change-order invoices, no “that’s outside scope.” You own the site and the domain from day one.

Fresh Coat Websites · Done for you
6 COMPONENTS

Modern premium designs

Designed around your crew, your work, and your market — not a theme with your logo dropped in.

Copy written for painting buyers

Every page written by someone who’s sold repaints — objections handled in the order homeowners raise them.

Built for speed

Core Web Vitals in the green on mobile, because that’s where the quote request actually gets typed.

Local SEO foundation

Dedicated service and city pages, schema, and internal linking so Google knows exactly what you do and where.

CRM + instant follow-up

Forms and calls land in your CRM and trigger a text back in under a minute — while they’re still on the page.

Hosting + monthly work

Managed hosting, backups, security, plus a standing block of hours every month for new pages and improvements.

WANT TO KNOW MORE?

Schedule your free intro call

THE BREAKDOWN

See exactly how our websites book painting jobs.

REVIEWS

See what other painting contractors are saying.

FAQ

Questions painters actually ask.

If you don’t see your question, ask on the strategy call — we won’t dodge it.

Q1Do I own the website and the domain?
Yes. You own the site and the domain from day one. [CONFIRM — what happens to the site and hosting if you cancel.]
Q2Will I lose my Google rankings when you rebuild?
We migrate with redirects intact so you keep your rankings, then watch real sessions for two weeks after launch and fix every friction point we find.
Q3How long until the new site is live?
[ANSWER — confirm the launch timeline; the current page says both 30 days and 90 days.] You’ll see the full design before a single line of code gets written.
Q4What does it cost?
Everything’s included in one monthly number — design, copy, hosting, and a standing block of hours for new pages and improvements. [ANSWER — monthly price or range.]
Q5Do you write the copy, or do I?
We do. Every page is written by someone who’s sold repaints, with objections handled in the order homeowners raise them. You review everything in one round before build.
Q6Will it work with my CRM?
Forms and calls land in your CRM and trigger a text back in under a minute. [CONFIRM — which CRMs you connect to, and whether one is included.]
Q7What does the satisfaction guarantee cover?
[ANSWER — what the 100% satisfaction guarantee covers and how it works.]
GET STARTED

Stop losing visitors.
Start booking estimates.

Book a free intro call. We’ll look at your current site, show you where it’s leaking quote requests, and map what a conversion-first site would do in your market. No pitch. No pressure. No fluff.

100%SATISFACTION
The 100% Satisfaction Guarantee.We guarantee you will love your new website.

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We guarantee 100% privacy.

We’ll never share your info.

Let's Talk

It’s super simple. Fill in the form below and we’ll get back to you ASAP.