We run Google Ads and Local Services Ads for painting contractors — the searches that happen after the decision is made. Calls from people booking an estimate this week, not scrollers you still have to convince.
The intent is already there — somebody typing “house painters near me” is further down the path than any audience you can build. The money gets lost between that search and your phone.
“Painting ideas.” “How to paint kitchen cabinets.” “Painter salary.” Broad match hands your budget to people who will never hire anyone.
They searched for exterior painting in one suburb and got your company history and a menu. The ad did its job; the landing page threw the click away.
Badge half-verified, budget capped at whatever Google suggested, and nobody has ever disputed a bad lead. You’re paying full price for wrong numbers and tire-kickers.
Without call tracking tied back to keywords, “leads” is a number in a dashboard. You can’t cut what’s wasting money because you can’t see it.
Half of paid calls come in while your crew is on a ladder. A missed call from a $6,000 repaint costs the same as the click that made it — plus the job.
A helpful call, broad match switched on, budget raised, Performance Max added. Spend went up. Booked estimates didn’t.
Not “run some ads.” A booked-call engine — search, LSA, landing pages, and call handling managed as one thing. Four parts, fully managed, one accountable team.
Campaigns split by the job you want — interior, exterior, cabinets, commercial — and by the suburbs worth paying for. Negatives built before launch, not after the money’s gone.
Google Guaranteed verification pushed through, service areas and job types set properly, and every junk lead disputed — which is money most contractors never claim back.
A landing page per campaign that matches what they searched, plus missed-call text-back so a call you couldn’t take doesn’t become a call to your competitor.
Calls recorded and scored, booked estimates fed back into the account, and bids moved toward the terms that actually put work on the calendar.
Search is the fastest channel you have — the demand already exists, we just have to stop paying for the wrong half of it. Here’s the rollout.
We pull your search terms, call logs, and LSA history, then map where the budget actually went and what it produced. You get the findings whether or not you hire us.
Campaigns rebuilt by job type and suburb, negatives loaded, landing pages published, call tracking and conversion actions installed and tested end-to-end.
Ads switch on with conservative bids while we watch every search term daily for the first week — the period where unmanaged accounts do most of their damage.
Weekly search-term pruning, call reviews, LSA disputes filed, and budget shifted toward the terms booking estimates. Monthly report in booked jobs, not clicks.
No setup surprises, no “reporting add-on.” Your ad spend goes to Google; our management fee covers everything below. [CONFIRM — who owns the ad accounts.]
Both channels managed by one team, with budget moved between them based on which is booking jobs this month.
A page per campaign, built and hosted by us, so an exterior search in one suburb lands on exterior painting in that suburb.
Every call tied back to the keyword that caused it, reviewed weekly, and scored as booked or not — that’s what we bid on.
Wrong numbers, out-of-area calls, and jobs you don’t do disputed every week. Most contractors leave this money on the table.
Someone reads the search terms report every week. That single habit is most of the difference between a good account and a bad one.
Spend, calls, booked estimates, and cost per booked job. No impression-share charts nobody acts on.
If you don’t see your question, ask on the strategy call — we won’t dodge it.
Book a free intro call. We’ll tear down your current account — search terms, call logs, LSA history — and show you where the budget is going and what it’s producing. No pitch. No pressure. No fluff.
Takes less than a minute. We’ll get back to you ASAP.
It’s super simple. Fill in the form below and we’ll get back to you ASAP.
It’s super simple. Fill in the form below and we’ll get back to you ASAP.
We guarantee 100% privacy.
We’ll never share your info.
It’s super simple. Fill in the form below and we’ll get back to you ASAP.
We guarantee 100% privacy.
We’ll never share your info.
It’s super simple. Fill in the form below and we’ll get back to you ASAP.
